Step 2 of the process · Foundation

Own the top of Google in your service area.

When a homeowner searches your trade in your city, the three businesses in the map pack get most of the calls. We build the profile, the pages and the authority that put you there, and keep you there as the asset compounds.

What moves the map pack

Three levers. We pull all three.

Google decides who's in the top 3 based on your profile, your website and how much the rest of the web trusts you. Most agencies touch one. The ranking comes from working all three together.

Lever 1

Your Google Business Profile

  • Primary and secondary categories set correctly
  • Every service listed with descriptions
  • Real job photos uploaded on a schedule
  • Weekly posts and Q&A seeded
  • Automated review requests after every job
  • Every review answered, good or bad
Lever 2

Your website

  • A page for every service you offer
  • A page for every city you serve
  • Schema markup so Google reads it correctly
  • Speed, mobile and indexing issues fixed
  • Internal links that pass authority to money pages
  • Content written for the searches homeowners type
Lever 3

Your authority

  • Business listed consistently across the directories that matter
  • Links from relevant local and industry sources
  • Supplier, association and community mentions
  • Review velocity that outpaces competitors
  • Monthly content that earns its own links
  • Spam competitors reported and removed
What to expect, honestly

How a ranking is built over 180 days.

SEO is a compounding asset, not a switch. This is the typical arc. Your market's competitiveness moves it earlier or later, and we'll tell you which before you start.

Days 1–14

Audit and profile

Rankings baseline for every service and city. Google Business Profile rebuilt. Tracking installed.

Days 15–45

Pages and fixes

Service and city pages live. Technical issues fixed. Review requests switched on. First profile-driven calls.

Days 45–120

Authority builds

Citations, links and monthly content stack up. Rankings climb for easier terms first, then your main services.

Days 90–180

Map pack movement

Top 3 for main services in your home city in most markets. Then expansion into neighboring cities.

What you'll see

Rankings by city, not traffic.

Every month you get a report that shows where you rank for each service in each city, how many calls and form fills came from search, and what we're doing next. Rankings are tracked from the neighborhoods you serve, not from our office, because that's where your customers search from.

  • Rank tracking by city for every service you care about
  • Calls and forms from organic search, tracked separately from ads
  • Profile stats: views, direction requests, calls from the map
  • Next moves spelled out in plain English
Questions

Common questions about local SEO.

How long until SEO works?

Profile and on-page improvements can move the needle within weeks. Competitive map pack rankings usually build over a few months and keep compounding after that. Anyone promising page one in a week is selling something else.

Do you work with GoHighLevel, WordPress or custom sites?

Yes. We've done on-page SEO on all three. For sites we build, SEO is baked into the structure from day one.

What do you need from me?

Access to your Google Business Profile and your website, plus a short list of the services and cities you want to win. We handle the rest and keep you posted.

Is SEO worth it if I'm already running ads?

Especially then. Ads charge you for every call forever. A ranking doesn't. Most clients run ads while the rankings build, then lower ad spend as organic calls take over.

Free strategy call

Want to know where you rank right now?

The strategy call starts with your actual rankings, city by city. No commitment, no slideshow.

Book a call