Be the first call when they search.
Someone with a leaking roof or a dead AC isn't browsing. They're searching, and they're calling the first credible result. Google Ads puts you there today while SEO builds the long-term asset.
Search to click to call to job.
Most agencies report the first two. We track all four, because the only number that matters is what a booked job cost you.
Right searches only
Tight keyword targeting around your services and cities. Negative keywords keep job seekers, DIY and "free" searches out.
A page built to convert
Dedicated landing page per service: one-tap call, short estimate form, reviews and guarantees above the fold.
Every call tracked and answered
Call tracking ties the call to the keyword. If you can't pick up, the lead gets a text in seconds and our team follows up.
Cost per booked job
Our setters log which calls became estimates and jobs. Budget moves to the keywords producing jobs, not clicks.
What an account looks like when it's built properly.
A sample structure for an HVAC company. Yours is built around your services, your cities and your margins, but the logic is the same: every dollar accountable to a job.
| Campaign | Targets | Landing page | What we cut |
|---|---|---|---|
| AC repair · emergency | "ac repair near me", "ac not cooling", "emergency ac repair [city]" | Repair page: same-day promise, call button, reviews | "diy", "how to", "jobs", "salary", "parts" |
| AC installation | "ac replacement cost", "new ac unit [city]", "hvac install" | Install page: financing, brands, free estimate form | "used", "window unit", "rental" |
| Local Services Ads | Google Guaranteed placement, pay per lead | Direct call, no page needed | Disputed junk leads, every week |
| Maintenance plans | "ac tune up", "hvac maintenance plan" | Tune-up offer page with booking | "free", "coupon", competitor brand names |
| Retargeting | Site visitors who didn't call | Returns them to the page they left | Past customers, job applicants |
To first signal
Search intent is immediate. Within a week we know which services and cities are producing calls, and budget starts shifting.
Position matters on a phone
The top paid result is often the only one a homeowner sees before calling. We bid for the position that gets the call, not the cheapest click.
Clicks on job seekers
Negative keyword lists built for your trade, reviewed weekly, so budget stays on homeowners, not people looking for work.
Common questions about Google Ads.
Google Ads or SEO?
Both, usually. Google Ads produces calls this week. SEO builds a compounding asset that lowers your cost per lead over time. We'll tell you where to start based on your budget and market.
What's a Local Services Ad?
Google's pay-per-lead placement above regular ads with the Google Guaranteed badge. It's available for many home service trades and we handle the setup and verification.
How much should I spend?
It depends on your trade, your market and your average ticket. We scope it on the call, start conservatively, and scale only when cost per booked job earns it.
Can I see where every dollar goes?
Yes. Call tracking and conversion tracking tie every lead back to the keyword and ad that produced it, and our follow-up team logs which ones became jobs.
Already running Google Ads?
Bring the account to the strategy call. We'll show you where the budget is leaking in about ten minutes.