Facebook ads that fill the calendar, not the inbox.
Most contractors have tried Facebook ads and gotten a pile of tire-kickers. The difference is three things: the offer, the creative, and what happens in the first few minutes after someone clicks. We handle all three.
An ad that works has three parts. Most have one.
01 路 The offer
Not "we do roofing." A specific, low-risk first step around your highest-margin job: a free storm inspection, a kitchen design consult, a $79 tune-up. Built for the neighborhoods you actually want to work in.
02 路 The creative
Your real before-and-afters, short video from the job site, your crew, your trucks. Homeowners scroll past stock photos and stop for a real driveway in their own zip code. We write, design and edit it.
03 路 The follow-up
A Facebook lead goes cold in minutes. Qualifying questions on the form, then our setters call and text while the interest is hot, screen it, and book the estimate. That's the part that turns a lead into a job.
Creative built from your jobs.
Send us photos and clips from the field. We give you a shot list so it takes seconds. We turn it into ads, and the best-performing ads double as your organic Facebook and Instagram posts, so your page stays active without extra work.
- Short video: before-and-after reveals, walkthroughs, "here's what we found" clips, cut for Reels and feed
- Proof content: five-star reviews and finished jobs turned into shareable posts
- Offer creative: seasonal and storm offers, financing promos, neighborhood-specific ads with your branding
- Retargeting: people who visited your site or watched your video see you again until they call
The weekly optimization loop. Campaigns are never launched and left.
Common questions about Facebook & Instagram ads.
Will Facebook leads be junk?
They are when nobody qualifies them. Our campaigns ask qualifying questions up front and our team follows up and screens every lead before it hits your calendar.
Who makes the ad creative?
We do: copywriting, graphic design, video editing and UGC-style content. We'll ask you for job photos and short clips from the field, which always outperform polished stock.
How much should I spend on Facebook ads?
It depends on your trade, your market and your average ticket. We scope ad spend on the call, start conservatively, and scale only when cost per booked job earns it.
Does this replace Google Ads?
No, it complements it. Google catches people searching right now. Facebook and Instagram put you in front of the neighborhood before they search, and bring back people who visited your site but didn't call.
Tried Facebook ads before and got junk?
Bring the account to the strategy call. We'll show you which of the three parts was missing.