A marketing process built for the trades. Measured in ROI.
We don't sell impressions. We run a tested sequence for home service businesses: get found, get the call, get it booked, scale what pays. Websites, Facebook and Google ads, local SEO, and lead follow-up, as one system.
Five steps. Same order, every client. Because it works.
Each step makes the next one more profitable. Skip one and the money leaks: ads without a site that converts, a site nobody finds, leads nobody follows up.
Find out where you actually stand.
Before anything gets built, we audit the market you're in: where you rank for your services in every city you serve, how complete your Google Business Profile is, how fast your site loads on a phone, how many calls go unanswered, how fast reviews come in. You see the numbers and a plan built around them before you spend a dollar.
- Rankings for every service, in every city you serve
- Google Business Profile, site speed and missed-call audit
- A written plan with what we'd build first and why
A site that converts and a profile that ranks.
Your website and Google Business Profile are the two things every lead passes through, so they get fixed first. Mobile-first sites built on your real projects and reviews, one tap from the phone number everywhere, service and city pages written for the searches homeowners actually type. This is the asset that keeps paying without ad spend.
- Mobile-first site on your real projects and reviews
- Google Business Profile rebuilt and posting weekly
- Service and city pages that rank for what homeowners search
Be the first call when they search, and the first name they think of before they do.
Two kinds of ads, two different jobs. Google Ads and Local Services Ads catch the homeowner with a leaking roof right now, at the top of the search results. Facebook and Instagram ads, built from your before-and-afters, put you in front of the neighborhood before the roof leaks. Every click is tracked to a call, and every call to a job, so budget only goes where jobs come from.
- Google Ads and Local Services Ads for the searches that mean "this week"
- Facebook and Instagram creative built from your before-and-afters
- Call tracking so every dollar is accountable to a job
The lead gets a reply in minutes, not when you're off the roof.
Most of the money in home service marketing is lost after the lead comes in. Our setters follow up on every call, form and message within minutes, ask the qualifying questions you would, and book the estimate onto your calendar. Missed-call text-back, reminders and review requests run automatically underneath. You just show up to the job.
- Setters call and text every lead within minutes
- Qualified on your questions, booked on your calendar
- Reminders, review requests and quote follow-up on autopilot
Plain numbers, every month. Then we pour fuel on the winners.
You get one report that a business owner can read in two minutes: leads, booked jobs, cost per booked job, revenue attributed. Winners get more budget, losers get cut, and rankings keep compounding in the background. No impressions, no engagement screenshots, no black box.
- Leads, booked jobs, cost per booked job, revenue attributed
- Winners get budget, losers get cut, every month
- Rankings compound in the background while ads bridge the gap
What does one more booked job a week actually mean?
Drag the sliders. These are your numbers, not a promise from us. It's the math we use to decide whether a channel is worth your money.
Your business
Average ticket, how many leads you get a month, and how many you close.
Built inside a contracting business, not an agency.
My dad ran a contracting business for 53 years, and for years I ran everything online for it: the website, the SEO, the ads, the follow-up. The sequence on this page is what actually made the phone ring, worked out job by job, not learned from a course.
When he got ready to retire, I turned it into Growth Accelerator so other home service companies could run the same playbook. You talk to me, not an account manager.
The five services the process runs on.
Each one has its own page and its own approach. Use one, or run the whole system.
Website Design
Step 2 · FoundationFast, mobile-first sites where the homeowner lands, trusts you in seconds, and taps call. Built on your real work, built to rank.
02Facebook & Instagram Ads
Step 3 · DemandCreative built from your real projects, offers built around your best jobs, and follow-up that turns the click into an estimate.
03Local SEO & Google Maps
Step 2 · FoundationGoogle Business Profile, service and city pages, reviews and authority, so you're the first call when someone in your area searches your trade.
04Google Ads
Step 3 · DemandSearch and Local Services campaigns that catch homeowners at the moment they need your trade, tracked click to call to job.
05Lead Follow-Up & Appointment Setting
Step 4 · Book every leadOur setters contact every lead within minutes and book it on your calendar, with missed-call text-back and reminders running underneath.
Built for the trades.
Home services are our focus. The same process also works for other local service businesses when it's a fit.
Straight answers before you book.
What makes this different from any other agency?
The process. Most agencies sell a channel: SEO, or ads, or a website. We run one sequence for every client, in order: audit, foundation, demand, follow-up, scale. Each step feeds the next, and the whole thing is measured in booked jobs and cost per job, not impressions. It's the playbook we worked out inside a contracting business, not a package.
Do you only work with home service companies?
Home services are our focus: roofing, HVAC, plumbing, electrical, remodeling, pools, landscaping and the trades around them. The process also fits other local service businesses like med spas, dental and fitness, and we take those on when it's a fit.
What should I start with?
Whatever the audit says is the biggest leak. For most contractors that's the foundation: a site that converts and a Google Business Profile that ranks, because that's the asset that keeps paying without ad spend. If you need calls this month, ads go live alongside it.
How long until I see results?
Ads and Google Business Profile improvements produce calls within weeks. Competitive map pack rankings build over a few months and keep compounding. We'll tell you honestly what to expect for your market before you commit.
What does it cost?
It depends on which steps you need and how much traffic we're running, so we scope it on the call instead of quoting one number. We cover the software costs until you're profitable, so you're not paying for tools before they produce.
Do I have to use an AI caller?
No. Follow-up is done by our team, and plenty of owners handle calls themselves and just want the missed-call text-back and reminders running underneath. An AI assistant is an optional after-hours layer, never a requirement.
Want to see the process run on your business?
Book a free strategy call. We'll audit where you rank, where leads leak, and what we'd build first. Then you decide.