Five steps, in order, every time.
This is the whole playbook: what happens in each step, when it happens, what you get out of it and when you'll feel it. The tactics are tuned to your trade and your market. The order never changes, because each step makes the next one cheaper.
Audit the market
We measure before we build.
What we do
- Rank check for every service in every city you serve
- Google Business Profile completeness and review velocity
- Mobile speed and conversion review of your current site
- Missed-call rate and response time on your current leads
- Competitor snapshot: who's in the map pack and why
What you get
- A written plan: what we'd build first, second, third, and why
- Baseline numbers so every later report means something
When you'll feel it
Nothing. The audit is the strategy call.
Build the foundation
Fix the two things every lead passes through.
What we do
- Website built or rebuilt on your real projects and reviews, one tap from the phone number
- Service pages and city pages written for the searches homeowners type
- Google Business Profile rebuilt: categories, services, photos, weekly posts
- Call tracking and form tracking installed
- Review requests switched on after every job
What you get
- A site that converts and a profile that can rank
- Tracking that ties every call and form to its source
When you'll feel it
First profile-driven calls, usually inside the first month.
Turn on demand
Put the business in front of people who need it now, and before they do.
What we do
- Google Ads and Local Services Ads for the searches that mean "this week"
- Facebook and Instagram campaigns built from your before-and-afters
- Landing pages per service, built to turn a paid click into a call
- Negative keyword lists so budget never goes to job seekers or DIY
- Weekly optimization: winners scaled, losers cut
What you get
- Calls this month while the rankings build
- Cost per lead and cost per booked job by campaign
When you'll feel it
Search campaigns produce calls within days; we know what's working inside a week.
Book every lead
Stop losing the money after the lead comes in.
What we do
- Setters contact every lead within minutes, by call and text
- Qualified on your questions: job, budget, timeline, address
- Booked straight onto your calendar and CRM with notes
- Missed-call text-back, confirmations and reminders automated
- Unclosed quotes chased until they book or say no
What you get
- A calendar that fills without you chasing anyone
- Response times and show rates in your report
When you'll feel it
Immediately. This is the step that makes every other step pay.
Scale what pays
Pour fuel on what's producing jobs and cut what isn't.
What we do
- One plain-numbers report a month: leads, booked jobs, cost per booked job, revenue
- Budget moved toward the campaigns and keywords producing jobs
- Content and authority building compounding the rankings
- Expansion into neighboring cities once the home city is won
- Quarterly review of the whole system against your goals
What you get
- Predictable growth you can read in two minutes a month
- A lower cost per job every quarter as rankings take over from ads
When you'll feel it
Map pack movement typically lands between day 90 and 180, depending on your market.
Skip a step and the money leaks.
Ads before the foundation
You pay for clicks that land on a slow site with no reviews and no phone button. The lead bounces and you blame the ads.
A site nobody finds
A beautiful website with no service pages, no city pages and a half-finished Google profile ranks for your company name and nothing else.
Leads nobody follows up
Rankings and ads both work, the phone rings while you're on a roof, and the homeowner books the next company. This is where most budgets die.
Ready to start with the audit?
The strategy call is step one. You'll see where you rank, where leads leak, and the plan, before you spend anything.